Hi, I’m Alicia Gold, founder and CEO of GoldCrush Hair. Fitness fanatic, fashion lover, movie buff, almost “insta-famous”...part-time super-hero.
I’m fanatical about all things hair, beauty and wellness…that’s the GoldCrush way.
If I could think of a song to describe the GoldCrush philosophy, it’d be ‘I’m Every Woman.’ Not just because it’s a perfect excuse to sing into a microphone brush and channel my inner diva, but also because most of the ladies I’ve come across love to look good and feel great. ‘Every Woman’ is who I set out to create my product for.
At the age of 16 I completed a month-long work experience programme at a well-known London hairdressers. That’s what initially sparked my enthusiasm for hair care. From that moment on, I found myself investigating the best and most natural ways to look after hair.
Fast forward 15 years, and I was diagnosed with Polycystic Ovarian Syndrome (PCOS), a condition which causes extreme discomfort and a wealth of symptoms such as thinning hair, weight gain, acne and sporadic growth of body hair due to hormonal imbalance.
Having sought treatment, I found that I reacted negatively to most medication, with one of the side effects being a spike in blood pressure. Fortunately for me, this was during the time I was also becoming a health and fitness fanatic - so I was constantly researching diet, nutrition, exercise and healthcare.
I would say this was when my health-care journey started in earnest. I began taking a variety of vitamins which I found increased my metabolism, boosted nervous system and generally made me feel and look healthier.
After collaboration with medical specialists including a leading Tricologist and a Dietician, GoldCrush was born And the rest, as they say - is history.
I believe a holistic approach to beauty has been a pursuit for distinguished women everywhere, from Cleopatra to Coco Chanel; so while GoldCrush may not be as ground-breaking a discovering as the fountain of youth, or quite as luxurious as immersing oneself in a bath-tub of goat’s milk, I’d like to think I’ve come up with the next best thing...